Identity

DKNY. Mark Vanderloo, 1990s

Lucky Brand, David Gandy, 2012

Identity is known as 'a persons sense of self' [The Free Dictionary, 2014]. Some believe that it's a mixture of people's personality and who or what they are viewed as. Regardless, identity can change over time as a person grows older, meets new people and has new experiences.

In terms of photography and advertisement, large campaigns can be one way of influencing societies 'identity'. For example, if you were to compare a men's denim advert from the 90s to nowadays campaigns, you will notice that men have become a lot more provocative to appeal to larger numbers of women. These adverts then change the way in which women see men and the way in which men perceive themselves and adapt to their surrounding culture; ultimately, adjusting their identity. 

The same can be said for women in the media. Within an older campaign, women are seen to be reliant on others, and very self contained. However, nowadays, sensuality and pleasure is exaggerated through the media to express women as independent and in control. 

The same can be said about race. In comparison to previous fashion campaigns, today's are a lot more racially diverse and are still improving. 

I believe identity is anything you believe it to be in a person, however, it can't be forgotten, that peoples identity can change...and living in today's society that's not too hard! 

References

DKNY, (1990s), Mark Vanderloo. Available at: http://www.mimifroufrou.com/scentedsalamander/mens_colognes/index14.html [Accessed, 10 April 2014]

Lucky Brand, (2012), David Gandy. Available at: http://www.denimhunt.com/denimhunt/campaigns/page/4/ [Accessed, 10 April 2014]
The Free Dictionary, (2014), http://www.thefreedictionary.com/identity, [9 April 2014]
StyleCaster, (2014), A Timeline of Sexy Defined Through the Ages, Available at: http://www.stylecaster.com/timeline-sexy-defined-through-ages/ [Accessed: 10 April 2014]